As Creative Director I oversaw all product design, development, package design and photography. My team developed new craft kits that were age and skill appropriate and reflected AG values of creativity and inclusion. I worked cross functionally to create a new retail shopping experience and collaborated with American Girl and BrandTrust to strengthen AG market position in the craft channel.

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© 2019 Nora O’Rourke

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A LINE

As Creative Director I oversaw all product design, development, package design and photography. My team developed new craft kits that were age and skill appropriate and reflected AG values of creativity and inclusion. I worked cross functionally to create a new retail shopping experience andcollaborated with American Girl and BrandTrust to strengthen AG market position in the craft channel.