In 2009 I worked with the Martha Stewart team to launch the Martha Stewart Pets Collection at PetSmart. I led a small team in the creative development and merchandising of the product collection. Throughout merchandising and product design we placed a special emphasis on organization and education as Martha Stewart built her lifestyle brand on these principles. We created a vision for the retail experience that closely resembled the actual roll out at over 1500 PetSmart locations. I was also involved in presenting the the program to the PetSmart stakeholders- landing an exclusive licensing partnership.
In 2016/17 I worked with Posh Paws to launch the Ellen DeGeneres Pet Collection at PetSmart - on the same retail fixture.
Inspired by our concepts, the Martha Stewart Team created the final branding.