Mikaela's Simply Divine
I worked with Mikaela to launch her line of delicious gluten free cookies, starting with three flavors the line expanded to five flavors, individual packs and biscotti bites over a three year period. I develop a brand architecture to clarify product offerings.
ART DIRECTION, PHOTOGRAPHY & COPY
Mikaela is a vibrant and charismatic person with deep spiritual roots, her personality and life experiences informed the branding elements and copy. The hummingbird is her spirit animal, the vibrant colors and henna mark is a tribute to her spiritual nature. These cookies are much larger and heartier and then the competition, to maximize on this unique fact the photography on the packaging and website is to scale. I wrote all of the product descriptions to capture the unique flavor profile of each cookie as well as the exuberant personality of Mikaela.
Photo Art Direction
POS DESIGN FOR INDIVIDUAL COOKIES