NEVINS is a start up direct - to - consumer lifestyle brand with the mission to help people sleep well. Expertly crafted sleepwear, aromatherapy and education act in unison to help people unwind and have a restorative sleep. I partnered with Nevins from the beginning to help turn her vision into a reality from naming, brand strategy and identity to copy writing and web design.

enevins.com

Brand Vision and Sleepwear Design by Erin Nevins

Photography by David Jakle

SERVICES

Brand Strategy & Messaging

Brand Identity & Naming

Website Design and Development

E-Commerce Package Design

Social Media Strategy

Copy Writing

Photo Art Direction

We positioned the brand voice and imagery to be meditative and thoughtful, airy and reflective.

The color palette - monochromatic

and calm.

E-COMMERCE SITE

enevins.com

EMAIL NEWSLETTERS

INSTAGRAM

Designed grid, created content, scheduled posting.

BRAND IDENTITY & E-COMMERCE PACKAGING

SLEEP WELL

 

Background

Erin Nevins created a beautiful line of luxury sleepwear intentionally designed to help women sleep better. I partnered with Erin from the beginning to help turn her vision into a reality, naming the business, creating the brand identity / voice and collaborating on the brand strategy.  Nevins goal is to create a brand that builds awareness on the benefits of restorative sleep, starting with expertly crafted sleepwear and expanding from there.

 

The Challenge

As a self guided start up with zero funding how do we drive people to enevins.com build brand recognition and acquire customers profitably?

 

The Solution

Engage Thought Leaders

Nevins is a brand dedicated to restorative sleep, all of the products are expertly crafted for sleep. Our website and social media weaves in the latest information from thought leaders such as Arianna Huffington and medical experts such as Rachel E. Salas, M.D. and Matthew Walker Founder - Director of the Center for Human Sleep Science. Ideally each interaction with the brand invites people to understand why sleep is so important to your overall health.

 

Collaborate with Symbiotic Brands

We are exploring partnership opportunities with brands that share a similar mission and aesthetic.

 

A Learning Process

We are moving on instinct, trying out specific trade shows, collaborations and services that will help Nevins grow into a lifestyle brand built on quality products and on educating people on the importance of sleep.

SERVICES

Brand Strategy & Messaging

Brand Identity & Naming

Website Design and Development in collaboration with Flourescent Design

E-Commerce Package Design

Social Media Strategy in collaboration with Ryan Judge

Content Calendar

Copy Writing

 

NEXT PROJECT

 

 

© 2019 Nora O’Rourke

DROP ME

A LINE

SERVICES

Brand Strategy & Messaging, Brand Identity & Naming, Website Design and Development

E-Commerce Package Design, Social Media Strategy, Copy Writing, Photo Art Direction.

SERVICES

Brand Strategy & Messaging, Brand Identity & Naming, Website Design and Development, E-Commerce Package Design, Social Media Strategy, Copy Writing, Photo Art Direction,

Website Design and Development

SERVICES

Brand Strategy & Messaging, Brand Identity & Naming, Website Design and Development, E-Commerce Package Design, Social Media Strategy, Copy Writing, Photo Art Direction.

SERVICES

Brand Messaging, Brand Strategy, Brand Identity, Naming, Website Design and Development in collaboration with Flourescent Design, E- Commerce Package Design, Social Media Strategy in collaboration with Ryan Judge, Content Calendar, Copy Writing

Product Development

SERVICES

Brand Strategy & Messaging, Brand Identity & Naming, Website Design and Development, E-Commerce Package Design, Social Media Strategy, Copy Writing. Photo Art Direction.

NEVINS is a start up e-commerce lifestyle brand with the mission to help people sleep well. Expertly crafted sleepwear, aromatherapy and education act in unison to help people unwind and have a restorative sleep. I partnered with Nevins from the beginning to help turn her vision into a reality.

enevins.com

Brand Vision and Sleepwear Design by Erin Nevins

Photography by David Jakle

SERVICES

Brand Strategy & Messaging, Brand Identity & Naming, Website Design and Development, E-Commerce Package Design, Social Media Strategy, Copy Writing, Photo Art Direction.

SERVICES

Brand Messaging, Brand Strategy, Brand Identity, Naming, Website Design and Development, E- Commerce Package Design, Social Media Strategy, Copy Writing and Photo Art Direction.

SERVICES

Brand Strategy & Messaging, Brand Identity & Naming, Website Design and Development, E-Commerce Package Design, Social Media Strategy, Copy Writing, Photo Art Direction.

Erin Nevins created a beautiful line of luxury sleepwear intentionally designed to help women sleep better. I partnered with Erin from the beginning to help turn her vision into a reality, naming the business, creating the brand identity / voice and collaborating on the brand strategy.  Nevins goal is to create a brand that builds awareness on the benefits of restorative sleep,expertly crafted sleepwear and expanding from there.

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