Katja Van Der Loo ( proprietor of PHD ) has the unique ability to immediately see space in 3D and re-invent a home, often improving upon architectural plans. Unfortunately potential new clients never knew about Katja's super power because her outdated website only had small photos. With some investigation we realized people had no idea what part of the final product PHD was involved in...people often asked “You did that?“

I worked with PHD to build a beautiful new responsive website that communicates all of the services they provide, including space-planning. I crafted a clear and comprehensive mission statement, designed new branding and messaging and wrote all of the copy.  The tone of the website is informative yet friendly reflecting the fun loving perfectionists at PHD.

PHD Branding Style Guide