The overlapping colors and shapes represent the landscape of Morris County and reinforce that everything is connected and interdependent.
POWWW is a grass roots, non profit environmental organization in northern Morris County, NJ. Over the past 28 years POWWW has worked to buy and preserve land in three neighboring towns, protecting the watershed and creating vital greenways for wildlife. Additionally they offer stewardship of the protected lands, build and maintain trails.
As POWWW 's mission of preserving land was realized the organization wanted to transition to environmental education and public out reach. Unfortunately they did not have a user friendly website, a social media presence, a clear message or a call to action. They desired to increase membership and have the younger generation participate in events.
BRAND STYLE GUIDE