Williamsburg

Trend meets Tradition

WILLIAMSBURG BRAND is the product licensing division of The Colonial Williamsburg Foundation. I helped develop and expand the stationery and home decor offerings. I also designed and developed digital and print marketing materials.

Services

Product Development

High Point Trade Show Poster Designs

Print Ads

Digital Content

Marketing Presentations

Website Design

the Bird & Botany Collection

The Williamsburg brand has a small presence in the stationery category. I came up with a merchandising plan to expand the category and add personal accessories such as water bottles and candles. I mined the Williamsburg archives and found art and prints that I re-worked and turned into 3 distinct product collections.

 

SMALL SAMPLING OF PRESENTATION SHOWN

 MARKETING DECKS

A PRESENTATION DEPICTING HOW ANTIQUE ORIGINAL ART COULD BE GROUPED INTO DESIGN THEMES AND INTERPRETED INTO HOME DECOR PRODUCTS AND TRENDS.

 

SMALL SAMPLING OF PRESENTATION SHOWN

 

TRADE SHOW POSTERS

DIGITAL ROLL OVER BUTTONS

TRADE MAGAZINE ADS

HIGH POINT TRADE SHOW BILLBOARDS- 20 FEET

BILLBOARDS AT THE HIGH POINT TRADE SHOW

NEXT PROJECT

 

 

© 2019 Nora O’Rourke

 MARKETING DECKS
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 MARKETING DECKS
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